HANDBALL CAMPAIGNS DELIVER ATTRACTIVE ROAS
ESPECIALLY HIGH-INCOME MEN IN OLDER AGE GROUPS WATCH HANDBALL
HANDBALL TARGET GROUP
With in-content ads in pro sports you reach your target group in a short timeframe. Primarily via DYN, additionally via Dazn, Free TV and social media.
2.7M+
AVG. IMPRESSIONS
Achieve high reach
in short time
3.90 EUR
AVG. CPM
Address premium target
group cost-efficiently
3,500 EUR
BUDGET
Create relevance
with tailored budgets
66% male target group
41% older than 60 years
High net incomes
Your Brand in premium setting
Reach and Income
12M Handball fans in Germany
66% of fans are male
54% with net-income above 2,000 EUR (vs. 43% German average)
Demographics
26% of fans are aged between 18 to 39
33% of fans are aged between 40 to 59
41% of fans are 60+ years old
HANDBALL TARGET GROUP IN DETAIL
Attractive Age Group
What makes handball particularly interesting for advertisers is the demographic profile of viewers. 41% of viewers are aged 60 or older, compared to the national average of 27% in this cohort. A third of viewers are between 40 and 59 years old, and a quarter are between 18 and 39 years old.
High income & male target group
Handball advertising reaches a high number of people in older age cohorts, most of whom are men. 66% of viewers are male. This target group has an above-average net income. 20% of net incomes are over EUR 3,500 per month (vs. 13% German average). 35% of fans earn EUR 2,001 to 3,500 net (vs. 30% German average) and 46% EUR 2,000 or less (vs. 57% German average).