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Hamburg, August 24th , 2022. GIPEDO is a cooperation partner for the marketing of the women's Bundesliga match between TSG Hoffenheim and VfL Wolfsburg. The game will take place on September 24, 5:55 p.m. and will be broadcast live on ARD. TSG is taking two new paths in women's football. On the one hand, a game of the FLYERALARM women's national league will be played in the PreZero Arena. Secondly, TSG is using the GIPEDO MARKETPLACE (www.gipedo.io) to market its TV perimeter advertising for the game, just as it does for men 's games. Advertisers get access to exclusive TV-relevant LED perimeter boards via GIPEDO . The exclusive use of the GIPEDO MARKETPLACE is another building block for rethinking marketing right from the start. The platform enables matchday-based sales of attractive media inventories through a high degree of data-supported automation.
GIPEDO: Simple to use, simplified processes, more sales for the club.
"Extraordinary game, extraordinary ambience - GIPEDO as a platform offers an ideal complement to the marketing of our TV-relevant LED perimeter inventory. The cooperation has been very successful so far, so we also want to use the added value of GIPEDO for this top game, which is broadcast live on ARD," says Denni Strich, Managing Director of TSG Hoffenheim.
GIPEDO makes the booking process easier for clubs and advertisers thanks to a high degree of automation. The comparability to other forms of advertising in the context of campaign planning is given, the booking process via the GIPEDO MARKETPLACE is data-driven and digital. Exclusive Matchday offers like this offer brands the greatest flexibility and at the same time generate new revenues for clubs via access to the media budget outside of their sponsorship partnerships.
"The women's team in the big stadium and with millions of TV viewers on ARD is extremely attractive for brands that place their campaigns in this high-quality environment via our platform. We are pleased that our cooperation partner TSG has expanded its offerings to include the top game of the women's Bundesliga on GIPEDO," says GIPEDO co-founder Lars Gantenberg. "We are particularly pleased that we are using our technology to make women's football interesting for clubs in terms of marketing."
GIPEDO is demonstrating its digital clout through the cooperation with TSG
GIPEDO MARKETPLACE makes media booking for clubs quick and easy, so that media buyers are able to offer TV perimeter inventory at matchday level with just a few clicks. All this works digitally and with full control by the club or sports agency. In the 1st and 2nd Bundesliga for men and the live TV games of the European League of Football, GIPEDO already simplifies the complex, matchday-based marketing of TV advertising space for clubs and marketers by automating the processes. TSG is now using GIPEDO for the first time to market the media inventory of a women's Bundesliga.
