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Turkish Airlines' Viral Success in Champions League: 250+ Mio. Views

Who could forget the artistic scene in the match between Borussia Dortmund and Paris Saint-Germain in the Champions League on December 13, 2023? In the 17th minute, Kylian Mbappé skillfully maneuvered past Gregor Kobel, poised to score. But wait! Enter Niklas Süle with an epic clearance, denying PSG a goal and leaving spectators in awe.

Turkish Airlines Social Media Reichweite of more than 250 Mio. Views via perimeter advertising
Source: DAZN, YouTube (Image) / GIPEDO (Analysis)

Turkish Airlines' perimeter advertising prominently featured

The scene went viral across social media platforms like Instagram, TikTok, and YouTube, captivating audiences worldwide. And what was prominently featured throughout? Turkish Airlines' perimeter advertising, making a lasting impression as the scene unfolded.

Turkish Airlines reaches million fans via Social Media

📈 Within hours, the scene was shared thousands of times
🎥 The top 10 videos collectively amassed a staggering 250+ million views
♥️ With over 18 million likes and an impressive 7% engagement rate, transcending the boundaries of traditional advertising.

This underscores the unparalleled power of live sports, where every moment holds the potential to captivate and inspire. Moreover, it highlights the effectiveness of perimeter advertising as an in-content format, seamlessly integrating brands into the action.

Book perimeter advertising in just a few clicks via GIPEDO

With the GIPEDO Campaign Manager, we offer you the opportunity to place your brand in football, handball, basketball and American football and thus benefit from the emotionality of professional sport. With GIPEDO, you can book perimeter advertising in the 1st and 2nd Bundesliga and the Women's Bundesliga with just a few clicks. We offer granular booking options.

Want to know more about GIPEDO's Campaign Manager? Register for a free demo.


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