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GIPEDO 2023 Campaign Wrap-up


Gipedo Perimeter Advertising Highlights 2023

Campaign Hightlights 2023: Perimeter Advertising

We've analyzed all campaigns booked on perimeter boards through our GIPEDO CampaignManager in 2023, and the results are in.

Here's a quick rundown:
- Avg. CPM: 1.27 €
- Avg. booked Matches per Campaign: 3.5
- Avg. Volume: 35.041 € (unweighted)
- Avg. Impressions per Campaign: 48 Million
- Avg. Audience per Campaign: 13 Million

Cost efficiency and Virality of Perimeter Advertising

These numbers illustrate the impact and reach of in-content ads in pro sports. Perimeter board advertising in pro sports remains the most cost-effective ad format to reach the male target group on TV. 74% of the audience comes from highlights on TV and increasingly on social media. Instagram, TikTok and YouTube regularly generate an additive reach in the millions.

Follow us on LinkedIn

For more insights, have a look at our Linkedin company account (GIPEDO) or follow our CEO & CO-Founder Lars Gantenberg.


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