Question 1

What are the advantages of sports as a medium?

Accepted Answer

Sport is a medium that consists of many characteristics and very specific features. The arising content is consumed everywhere and at any time. It triggers a feeling of connection and identification in consumers, communicates across cultural and language barriers, and creates heroes and drama. This enthusiasm inevitably leads to a high media reach and presence for the placed advertisement, especially in professional football. Through connecting consumers with strong emotional involvement you can accelerate awareness for your brand.

Question 2

What exactly constitutes the large advertising potential of sport?

Accepted Answer

Sport can create impressions of your advertisement in many different ways. It is followed millions of times live via TV and live streams, after which viewers can consume highlights and analysis exclusively on TV or live streams. Even in the following days, the content remains relevant through on-demand offerings and is picked up in numerous social media posts. All of these media channels open up the extraordinarily large advertising potential of sport for your advertisement, and therefore your native integration into the moving image.

Question 3

How are we revolutionizing advertising in sports?

Accepted Answer

Previously the path to the wide-ranging and emotional world of football was only possible in a complex way tied to long term contracts. We have no minimum terms or minimum budget, as is usual with more classical sponsorship packages that clubs offer. GIPEDO opens up new and targeted opportunities for campaigns with high media reach in professional sports. This works with the help of data-driven assistants and digital booking processes. With just a few clicks, customers select and book a campaign package that suits their budget and target group.

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