Kickbase makes it's debut in the Bundesliga using GIPEDO Campaign Manager.
IT'S A MATCH – INCREASING BRAND AWARENESS OF 2ND SCREEN PRODUCTS THROUGH 1ST SCREEN ADVERTISING
Kickbase is one of the leading mobile Bundesliga fantasy manager on the German market. Since its launch in 2013, Kickbase GmbH has managed to transform its app from a data-based manager game into a digital football experience with the most active user community. The innovative second-screen product for smartphones allows football fans to virtually set up a team of real Bundesliga professionals and thus collect points on every match day.
Long term financial commitments with minimum spends must be individually organised per club
Contractual negotiations often take far longer to conclude whereas campaign planning is a seasonal process
Intensive communication overheard and complexities when exchanging creatives.
Advertising in the world of Bundesliga to create brand awareness for its second screen offerings seemed like the most logical next step. Kickbase wanted to find the quickest and easiest way to test raising brand awareness across multiple clubs fanbases. Without any long-term contracts that would require costly legal agreements.
Implementation of campaigns in pro sports has always been challenging for these core reasons:
Who wants to test something if it’s easy? Right, no one – this is where GIPEDO Campaign Manager shines.
Our GIPEDO Campaign Manager enabled Kickbase to implement their test campaign quickly, easily, and effectively. We were able to provide Kickball with a simple way to target football fans, their primary target group.
After successfully booking a campaign including multiple matches and clubs it became clear that there were football fans within the Kickbase community. It was an absolute highlight for them seeing the Kickbase brand on the perimeter boards on TV and in the stadium. Quickly through word-of-mouth the news spready through the Kickbase community.
Some of the advantages of booking through GIPEDO Campaign Manager highlighted by Kickbase were:
All available inventory at one glance – we make your campaign planning simple.
Increase their visibility on different platforms and channels
One App for All – Instead of nitty-gritty processes involving several vendors, we offer one place for everything: Booking, implementation and invoicing.
WHAT KICKBASE LOVES ABOUT GIPEDO
Great Advice & support
Easy booking process
Convenient upload of the animation
Clear and detailed Reporting
"Gipedo strongly convinces with its attractive offer and easy handling."
»Gipedo transforms the booking of a TV LED-Board from a tedious, manual process to an intuitive, efficient one.«
Chief Business Officer