Admiral Bet tackles new audiences with American Football Advertising through booking their first campaign using GIPEDO Campaign Manager – Find out more about how they accomplished this
BETTING ON NEW HORIZONS:
Headquartered in Vienna, Admiral Bet is one of the leading betting brands in Europe with business in Austria and Germany. Beside online betting they run hundreds of betting shops across both countries.They are part of the large Novomatic-group, which also operates in the casino and gambling as well as in the hotel- and tourist management industry.
Diversifying target groups using new sports, leagues, and clubs is traditionally extremely time consuming and costly.
Comparing the incomparable: The difficulty of assessing new sports' potential based on traditional metrics like estimated reach and impressions
Admiral Bet faced a twofold challenge that underscored their strategic move into American Football advertising. With the football season winding down, maintaining high brand awareness was imperative. Moreover, Admiral Bet recognized the need to diversify their customer base beyond the confines of football, which currently captured 55% of all bets in Germany. This prompted their exploration of American Football as the next frontier—a burgeoning pro sport in the country.
Implementation of campaigns in multiple pro sports has always been challenging for these core reasons:
As the final whistle echoed across football stadiums, Admiral Bet found itself at a strategic crossroads. Ensuring brand visibility beyond football's peak was crucial, but the solution transcended mere continuity—it meant diversification.
For Admiral Bet, expanding into American Football became a seamless endeavor, enabled by GIPEDO's unique capabilities. By utilizing our platform, Admiral Bet accessed over 50 teams spanning 7 leagues across 4 sports, effortlessly diversifying their campaign reach.
The intricacies of managing multi-sport campaigns were simplified, providing Admiral Bet with a comprehensive view of available options, accelerating their research, acquisition, and booking processes.
Direct addressing in the emotional environment of sports
Extending their audience into the American football target group
With the GIPEDO campaign manager, Admiral Bet discovered a transformative tool for their advertising strategy. Our platform offers a streamlined, data-driven approach that simplifies cross-club media bookings, delivering flexibility and customization.
WHAT ADMIRAL BET LOVES ABOUT GIPEDO
Comments & Needs during the process were promptly taken up
small issues got addressed in a very fast & solution oriented way
Great advice & support
"Gipedo bundles the booking of individual TV-relevant advertising media in sport across all sports and clubs on one platform."
»GIPEDO offers us the possibility to place our campaign quickly and easily in different sports, which is important for us. The big advantage is also that the ad can be displayed at short notice and for a individiualy selectable period of time.«
Admiral Sportwetten GmbH
Director Marketing & Operations