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MISTER SPEX

This is what MISTER SPEX's achieved with their very first matchday based Bundesliga campaign after trusting in GIPEDO

Find out more about how they achieved this

Mirko Caspar

Mister Spex

CEO

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MISTER SPEX

Mister Spex, headquartered in Berlin, is the leading digitally-driven omnichannel optical brand in Europe with over 5.8 million customers. They operate online shops in ten countries, over 60 stores in Germany, Austria, Sweden and Switzerland, and a nationwide network of over 400 partner opticians.

SOLUTION

The GIPEDO marketplace brings clubs and brands together on an online booking platform: transparent - simple - data-driven. GIPEDO opens up access to matchday-based media inventory in sport for more effective campaign planning and more targeted target group communication.

Mister Spex booked their first Bundesliga TV perimeter campaign with GIPEDO and pointed out the advantage of advertising in the premium environment of sports as part of their media mix to:

  • Broaden the (net) reach in the target group

  • Increase their visibility on different platforms and channels

  • Extending their audience into the sports target group

CHALLENGE

  • Building brand awareness via TV ads is effective but addressing the male target group with TV spots comes with high CPMs

  • Sport is a great fit, but sport sponsoring with one club polarizes and carries the risk of losing fans of other clubs

  • Brand presence on stadium LED boards achieves high reach in an emotional environment, but is relatively complex when it comes to booking a pure media campaign - long term commitments, numerous contracts, minimum spends.

However, both male TV audience and advertising in Sports have previously come with a couple of challenges:

  • Building brand awareness via TV ads is effective but addressing the male target group with TV spots comes with high CPMs

  • Sport is a great fit, but sport sponsoring with one club polarizes and carries the risk of losing fans of other clubs

  • Brand presence on stadium LED boards achieves high reach in an emotional environment, but is relatively complex when it comes to booking a pure media campaign - long term commitments, numerous contracts, minimum spends.

What Mister Spex loves about Gipedo

  • Access to match day inventory of multiple clubs

  • Accurate media impact estimation (i.e. CPM)

  • Easy booking process

  • Advice & support

  • Reporting

"Gipedo is a digital campaign booking platform with clear pricing & placement availability."

All in all Mister Spex rated our service with a 9/10.

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