Exclusive on GIPEDO MARKETPLACE: Women's Bundesliga TSG Hoffenheim vs VfL Wolfsburg
Hamburg, August 24th , 2022. GIPEDO is a cooperation partner for the marketing of the women's Bundesliga match between TSG Hoffenheim and VfL Wolfsburg. The game will take place on September 24, 5:55 p.m. and will be broadcast live on ARD. TSG is taking two new paths in women's football. On the one hand, a game of the FLYERALARM women's national league will be played in the PreZero Arena. Secondly, TSG is using the GIPEDO MARKETPLACE (www.gipedo.io) to market its TV perimeter advertising for the game, just as it does for men 's games. Advertisers get access to exclusive TV-relevant LED perimeter boards via GIPEDO . The exclusive use of the GIPEDO MARKETPLACE is another building block for rethinking marketing right from the start. The platform enables matchday-based sales of attractive media inventories through a high degree of data-supported automation.
Advertisers can now find the Women's Bundesliga match between TSG Hoffenheim and VfL Wolfsburg that can be viewed on free TV exclusive on the GIPEDO. Availability, coverage, and pricing of bookable advertising space are clearly listed. GIPEDO makes it easier for its advertising partners to compare with other forms of advertising as part of their campaign planning and digitization of the booking process.
TSG 1899 Hoffenheim
Extraordinary game, extraordinary ambiance - GIPEDO as a platform offers an ideal complement to the marketing of our TV-relevant LED perimeter inventory. The cooperation has been very successful so far, so we also want to use the added value of GIPEDO for this top game, which is broadcast live on ARD.
CO-founder of GIPEDO
The women's team in the big stadium and with millions of TV viewers on ARD is extremely attractive for brands that place their campaigns in this high-quality environment via our platform. We are pleased that our cooperation partner TSG has expanded its offer to include the top game of the women's Bundesliga on GIPEDO. We are particularly pleased that we are using our technology to make women's football interesting for clubs in terms of marketing.
GIPEDO, a tech startup founded by Lars Gantenberg and Dr. Matthias Rettenmeier, started with its first product, the GIPEDO marketplace and TV perimeter advertising in the 1st and 2nd Bundesliga in January 2022. It solves two sports marketing problems. Advertisers can use the data-driven GIPEDO platform (www.gipedo.io) to find easy access to the wide-ranging and emotional world of sport, which was previously only possible inflexibly and with long term contracts. This works with the help of data-driven assistants and digital booking processes without a minimum budget and minimum running time , as it is usual with classic sponsorship packages. The GIPEDO marketplace enables clubs to carry out complex matchday commercialization of their media inventory through a high degree of data-driven automation. The platform manages all this without complex processes and time-consuming procedures. The data-driven and automated solution makes the complex administration and costly distribution of matchday inventory easy and therefore attractive. In addition, the Hamburg tech startup GIPEDO has already developed flexible cloud solutions for the sports advertising market of the future. Using the GIPEDO software works intuitively and makes things easier for both partners.
About the GIPEDO-founders
In 2018, after 10 years in sports marketing, Lars Gantenberg switched from SPORTFIVE to the football portal Transfermarkt, a subsidiary of Axel Springer SE. As managing director, he was responsible for the areas of marketing, sales, strategy and finance. Since then, he had decisively driven the internationalization and global growth of the football portal. He already had the idea for GIPEDO during his Global Executive MBA program at the eada Business School Barcelona and the HHL Leipzig Graduate School of Management.
Dr Matthias Rettenmeier has been developing data-driven software products for more than 15 years. It all started with data compression at the Fraunhofer Institute (SCAI). Joining the start-up Metrigo brought him to Hamburg. There he developed the technology for determining the bid prices for real-time advertising auctions. When Metrigo was taken over by Zalando in 2014, he worked there as Chief Data Scientist for the Zalando subsidiary ZMS. After successfully completing the integration, the time was rife/right for something new. And that is GIPEDO.